DESIGN STU.



兔兔年俗拼图盲盒

Year Of
The Rabbit


在关于拼图盲盒的包装中,大多数采用的是包装外“空无一物”的设计。我们将拼图里本身的图像进行了重新的设计与描绘,包装封面所呈现的图形或许只是拼图中的冰山一角。没有拼完全篇幅的拼图时,你永远也不知道全貌是如何的。

一套九款拼图分别由九只不同的兔子演绎传统年俗,虽每只都拥有独立的符号,但并置在一起也展现出了完整的视觉体验。


Most puzzle blind boxes adopt a "blank" exterior design, revealing nothing of the contents. For this project, we reimagined and redrew the imagery within the puzzles themselves, where the graphic presented on the cover is merely the tip of the iceberg. Until the final piece is laid, the full picture remains a mystery to be unveiled.

This set features nine distinct puzzles, with nine different rabbits interpreting traditional Lunar New Year customs. While each possesses its own independent symbolic identity, they coalesce into a unified and complete visual experience when displayed together.

































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