Reframing gravity and light to capture the purity of future vision.

Teaser Layout
2025-2026

eslite Spectrum Shenzhen

eslite Spectrum Shenzhen Opens: A poetic invite to 36 hours of non-stop arts and masters.

Brand Activity
2018-2020(Closed)

Insta360 Font

Insta360 Typography: Exploring the tension between type and motion.

Typography
2025

MQ Coffee

From lines to fluid cylinders: "MING" as the core of a light and visionary identity.

Visual Identity Design
2022

The Palace Museum

Ritual-inspired form, solar-term soul: a Forbidden City tribute to Dragon Boat traditions.

Packaging Design
2024

HEYTEA

Starry Color x HEYTEA: A heartfelt tribute to 'Stars' children this Thanksgiving.

Packaging Design
2019

GOODLIGHT

Geometric light-play: sparking creativity and the joy of discovery.

Visual Identity Design
2023

A YUNGA

Chiaroscuro and soulful depth: Ayunga in a moment of pure artistry.

Magazine Design
2019

Year Of The Rabbit

Nine rabbits, one vision: piecing together the spirit of New Year.

Packaging Design
2023

Sweet Bamboo

From pantry staple to modern icon: a fresh dialogue with a heritage brand.

Visual Identity Design
2021

Rethink Márquez

Rethink Marquez: A dual-layered tribute through one event and three books.

Brand Activity
2020

Letterpress

Breathable textures and minimalist vision: identity carried by pure matter.

Print Design
2019

Running Fable

RunningFable: Piece together whimsical art for a romantic lifestyle.

Packaging Design
2023

JINGDE

Raw earth, refined soul: reimagining the poetic texture of ceramics.

Visual Identity Design
2018

Sinopharm Group

Crystalline clarity: streamlining the patient experience through intuitive design.

Packaging Design
2022

Aurora

Aurora’s guidance: empowering pet life with radiant safety and care.

Visual Identity Design
2021

Inattitude Arom

Minimalist lines, signature aura: defining brand essence through radical simplicity.

Packaging Design
2021