甘竹牌
Sweet
Bamboo
为老品牌赋予新表达，这是我们非常喜欢的自主计划。豆豉鲮鱼罐头从小吃到大，从品牌最初的形态开始梳理，提取出最能代表品牌性的信息加以利用，进行整理和归纳。
Bestowing a contemporary expression upon a legacy brand is a creative challenge we hold in high regard. Having grown up with Fried Dace with Salted Black Beans, we embarked on this independent initiative by tracing the brand back to its very origins. Through a meticulous process of deconstruction and synthesis, we extracted the most iconic brand elements, reorganizing and refining them into a modernized visual language.