三顿半咖啡礼盒
SATURNBIRD
COFFEE
鉴于咖啡已成为互联网人的职场常态，腾讯看点在品牌发布之初便与新锐精品咖啡三顿半一拍即合，推出了联名限定礼盒。
包装系统采用了高度模块化的视觉语言，打破了传统咖啡的稳重感。利用腾讯看点的数字化符号嵌套在三顿半标志性的色调之中，营造出具有“社交属性”的新锐质感。排版逻辑遵循严谨的网格，但在关键元素上保留了自由的律动。
Recognizing that coffee has become a ubiquitous staple in the tech professional's daily routine, Tencent Kandian joined forces with the innovative specialty coffee brand, Saturnbird, at the very onset of its brand launch to create a limited-edition co-branded gift box.
The packaging system employs a highly modular visual language that breaks away from the subdued aesthetics of traditional coffee. By nesting Tencent Kandian’s digital symbols within Saturnbird’s iconic color palette, the design cultivates a cutting-edge texture rich in "social connectivity." While the typographic logic adheres to a rigorous grid system, key elements retain a sense of free-flowing rhythm, reflecting a dynamic balance between structure and creativity.