明谦咖啡新年礼盒
MQ
New Year Box
红色是中国年的专属色，元宝和铜板也带有吉祥的寓意。兔子的形象尽可能地简单，尽可能地直接，白色一定是大家对于兔子的首选配色，跳跃的姿态也是映衬着“走花路”的主题。
Red is the signature color of the Chinese New Year, while sycees (gold ingots) and copper coins carry auspicious meanings. The imagery of the rabbit is kept as simple and direct as possible; white remains the quintessential choice for its palette. Its leaping posture perfectly echoes the theme of "Walking on the Path of Flowers"—a metaphor for a bright and successful journey ahead.