DESIGN STU.



杭州天目里标识设计

Hangzhou
OōEli


在特定环境场所中提醒公众注意的内容,我们将内容部分主要分为图标与提示语两个区块。图标有别于一般公共场所使用的统一图标,我们将其绘制成更具生活化的样貌,拉近与公众之间的距离。

提示语字体整体压扁拉宽,加大辨识度;字体骨架较细,区别于往常厚重黑体的印象,而英文部分我们也进行了客制化设计。标识字体整体有些许手写形态,两者组合成一组礼貌且富有生活化的提示牌。


Designed to provide public notices within specific environments, this signage system is structured into two primary sections: icons and instructional text. Diverging from the standardized, impersonal icons found in typical public spaces, we have rendered these graphics with a more relatable, "lifestyle" aesthetic to bridge the distance between the message and the public.

The typography for the instructions has been intentionally flattened and widened to enhance legibility. With a slender skeletal structure, the font breaks away from the conventional impression of heavy, bold sans-serifs. The English components have also undergone custom design treatment. Featuring subtle handwritten qualities, the combination of these elements results in a suite of signage that is both courteous and infused with a sense of daily life.





















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