DESIGN STU.


Insta360
Teaser Layout

Reframing gravity and light to capture the purity of future vision.

Teaser Layout
2025-2026





eslite Spectrum Shenzhen

eslite Spectrum Shenzhen Opens: A poetic invite to 36 hours of non-stop arts and masters.

Brand Activity
2018-2020(Closed)





Insta360 Font

Insta360 Typography: Exploring the tension between type and motion.

Typography
2025





MQ Coffee

From lines to fluid cylinders: "MING" as the core of a light and visionary identity.

Visual Identity Design
2022





The Palace Museum

Ritual-inspired form, solar-term soul: a Forbidden City tribute to Dragon Boat traditions.

Packaging Design
2024





HEYTEA

Starry Color x HEYTEA: A heartfelt tribute to 'Stars' children this Thanksgiving.

Packaging Design
2019





GOODLIGHT

Geometric light-play: sparking creativity and the joy of discovery.

Visual Identity Design
2023





A YUNGA

Chiaroscuro and soulful depth: Ayunga in a moment of pure artistry.

Magazine Design
2019





Year Of The Rabbit

Nine rabbits, one vision: piecing together the spirit of New Year.

Packaging Design
2023





Sweet Bamboo

From pantry staple to modern icon: a fresh dialogue with a heritage brand.

Visual Identity Design
2021





Rethink Márquez

Rethink Marquez: A dual-layered tribute through one event and three books.

Brand Activity
2020





Letterpress

Breathable textures and minimalist vision: identity carried by pure matter.

Print Design
2019





Running Fable

RunningFable: Piece together whimsical art for a romantic lifestyle.

Packaging Design
2023





JINGDE

Raw earth, refined soul: reimagining the poetic texture of ceramics.

Visual Identity Design
2018





Sinopharm Group

Crystalline clarity: streamlining the patient experience through intuitive design.

Packaging Design
2022





Aurora

Aurora’s guidance: empowering pet life with radiant safety and care.

Visual Identity Design
2021





Inattitude Arom

Minimalist lines, signature aura: defining brand essence through radical simplicity.

Packaging Design
2021




The Soundless
Surging Wave

Reconstructing senses through vision, letting silent waves roar in tranquility.

Graphic Design
2025





Tencent Kandian

Harnessing visual pulses to connect the explosive momentum of information flow.

Brand KV Design
2019





Yili

Upward strokes with hoof-like motifs; a minimalist "resting ox" redefines organic health.

Logo Design
2023





SATURNBIRD COFFEE

A cup of coffee, a world of encounters: Where life meets its story.

Packaging Design
2019





100 Whites

Beyond fleeting trends: Rediscovering the essence of design through translation.

Book Design and Translation
2020





The LifeJourney

Faces veiled by newsprints, freezing moments of a The LifeJourney in vintage artistry.

Magazine Design
2019





China Southern Airlines

Connecting the world with warmth: A refreshed identity of Red Kapok and Sky Blue.

Visual Identity Design
2021





MQ New Year Box

Red festive tones, golden icons, and a minimalist white rabbit leaping toward prosperity.

Packaging Design
2023





Hangzhou OōEli

Slim, wide-set fonts and lifelike icons: a gentle take on modern signage.

Signage Design
2021





HOSHIDEMinimalist art in black, white, and blue: a refined resonance for the intellectual.

Visual Identity Design
2022





CHEN

Linen textures and raw leather outlines: an elegant seal of aged citrus wellness.

Visual Identity Design
2024





YU SHUXIN

Esther Yu in monochrome: a bold, minimalist expression of modern style.

Magazine Design
2019





The Commercial Press

Monochrome contrast for eternal moments: a classic reimagined by CP.

Book Design
2025





THE READING

Layered pages and bold silhouettes: a monumental tribute to reading in Shenzhen.

Installation Design
2019





Motecon

Professional Ortho-K tech meets youth aesthetics for a visual breakthrough.

Packaging Design
2022





Fecaa Ale

From Shakespearean roots to vibrant visions: Fecaa, for the joy of life.

Visual Identity Design
2024





Chiplight

Bridging heritage with silicon: a global vision for China's chip future.

Visual Identity Design
2022


DESIGN STU.
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