诚品生活深圳
eslite Spectrum
Shenzhen
在一座新兴的城市里，埋下一颗文化的种子。或许是抱持着这样的目标，许多人在为着这个目标而努力奋斗着。文化从来都不是一件难上加难的事情，文化不喜欢强求，文化自我选择主人，选择它的跟随者。以“幸福生活的必要存在”为定位，清水模、红砖、云石梯厅形塑空间特色，提供阅读、设计、手作、亲子、美食等多元内容，为深圳这一座五湖四海人流不息的城市点亮那些闪闪发光的理想岁月。
诗酒征逐，相邀各方宾客光临门店。设计以黄本蕊老师的画作为主视觉，通过两种维度发出邀约：自媒体官方相邀，正式面向公众发出邀请，共同见证幸福生活的必要存在；纸媒相邀，通过邮寄手工质感的贵宾邀请卡，在快节奏的城市中延续传统礼节的温度。
Sowing a cultural seed in an emerging city is a vision that many have strived tirelessly to achieve. Culture is never an insurmountable task; it resists coercion, choosing its own guardians and followers. Positioned as an "Essential Presence for a Happy Life," the space is defined by its exposed concrete, red bricks, and marble elevator halls. Offering a diverse array of content—including reading, design, craftsmanship, family activities, and gourmet food—it illuminates the "shining ideal years" for the ever-flowing population of Shenzhen.
In the spirit of gathering kindred souls, guests are invited to experience the venue through a curated visual narrative. Featuring the artworks of artist Huang Benrui as the key visual, the invitation strategy unfolds across two dimensions: an official social media campaign inviting the general public to discover this essential lifestyle presence, and a traditional print medium involving physical VIP invitation cards sent via mail, preserving the warmth of classical etiquette in a modern era.